You've built your funnel, the leads are starting to flow in... but then crickets. It's frustrating to put in the effort and not see the sales conversions you were hoping for. I get it!
But here's the thing, most people need a little nudge before they're ready to buy.
That's where a good nurture sequence comes in!
It keeps you top-of-mind, builds that know-like-and-trust factor, and makes your offer a total no-brainer when they're ready.
And good news: you don't need some crazy complicated tech setup to make it happen.
Let's break down a simple but super effective plan:
Email 1: The "Thank You & Value Boost"
Sure, you gotta deliver on that lead magnet promise!
But go the extra mile – throw in a quick bonus tip, a mini case study... anything that shows you're in their corner from the get-go.
Focus on value in this email. And hey, if you have something – like a free course – that helps them get closer to the results your lead magnet talked about, casually mention it!
Email 2: The "Tell Me More"
Get to know your leads! A simple survey is great for finding their pain points and goals.
Or, keep it low-key and ask a question in the email that gets them talking. Starting that two-way conversation is HUGE.
Their replies (or survey answers) give you golden info! Now you can subtly show how your services solve their exact problems.
Email 3: The "Success Story"
Got a client who's crushing it thanks to you?
Tell their story! Show the transformation.
This is NOT bragging – it's proof that you know your stuff.
No case studies yet?
Paint a vivid picture of the results they dream of.
Make them think, "Dang, I need that in my life!"
Email 4: The "Overcoming Objections"
You know what holds people back, right?
Price, time, maybe they think it's too complicated...
Talk about those hesitations head-on!
Flip those objections around. If they're worried about cost, show them how your solution is an investment that PAYS them back. For example, if it's cost, explain how your funnel generates ROI, making it an investment, not just an expense.
Bonus Tip: Don't be a pushy salesperson in these emails. Focus on GIVING them something valuable.
Want to take a deep dive into creating a high-converting funnel? My course, High-Converting Funnels Made Easy, walks you through it step-by-step. Perfect for getting started without breaking the bank!
It's a great way to get started without a massive investment!
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